This is an excellent example illustrating the power of Social Media, if you know how to tap on it. Kotex ran this Pinterest marketing programme (done by Smoyz, a creative web marketing company) in Israel and look at the outcome – some 2,284 interactions and 694,853 impressions across the internet within a week.
Kotex examined 50 “inspiring” women’s Pinterest entries and sent them each a virtual gift. If the recipient pinned the gift, she then got a real one in the mail that was based on something she had pinned. According to Smoyz, nearly 100% of the women posted something about their gift, not only on Pinterest, but on Facebook, Twitter and Instagram.