The 2012 Digital Marketer, an annual benchmark and trend report,by Experian Marketing Services has just been released. The report explores emerging digital trends and industry insight and explore how brands can make more meaningful connections with customers by first acquiring a deeper understanding of the customers and how they live and consume information in this digital world.
Highlights from the latest report showed that :
- 91% of today’s online adults use social media regularly
- Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
- 28% of smartphone owners watch video on their phone in a typical month
- Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter
Download the 2012 Digital Marketer – Benchmark and Trend Report here.
To find out more about the report’s findings and how you can maximise your digital marketing opportunities, you can join the free webinar which is coming up on 19 April 2012. Register for the webinar here.